Kyle Larson Wins Races of All Kinds, and He Might Just Save NASCAR
One
of my week’s highlights comes each Wednesday (Postal Service permitting) when
the mail brings my copy of Area Auto
Racing News, second-generation publisher Lenny Sammons’ informative and
resilient Trenton-based local racing newspaper. For the week of July 10, this
issue was filled with news of Pennsylvania Sprint Speedweek
and especially of the three races won by invading NASCAR Cupper Kyle Larson.
Outsiders
don’t usually win Speedweek races in Pennsylvania,
but here was Larson in victory lane three times, a week after winning two Ohio
Sprint Speedweek races, with a World of Outlaws
sprint win just before that.
Oh,
and he happened to win at Michigan in his primary world of NASCAR.
The
gist of the discussion:
-
Larson
drives sprint cars like few racers anybody’s ever seen.
-
He
treats the other drivers like he’s just one of the guys.
-
He
treats the fans like they’re the reason he’s there, sticking around until the
last autograph or photo request has been fulfilled.
-
Propelled
mainly by social media, the tracks where he raced had by far their largest
crowds of the year (largest “ever” was the characterization for one place).
A
couple of notes:
-
He’s
driving for a respected but not “biggest/best ever” car owner; this isn’t a
Cup-funded operation.
-
He
stuck around for the fans despite having no merch to
sell them after the first night, when all $13,000 worth was bought.
-
He
apparently received no appearance money.
Here’s
the car Larson drove in Pennsylvania, but this earlier photo doesn’t show his Speedweek wing sponsor Priority Aviation, which should get
credit for helping to make Kyle’s racing happen in Pa.
He
was joined by Kasey Kahne and Rico Abreu in running some Speedweek
races, but his performance was the talk of the show (although Abreu also won a
feature).
So
why am I telling you all this? Because Kyle Larson (and Erik Jones for those
who love local late model racing, plus maybe Christopher Bell in a couple more
years) could be what saves NASCAR. Here’s a guy the fans go wild over, and
while the local short track operators hope those new fans who showed up to see
Larson come back for a regular sprint racing show, NASCAR tracks might just
hope that his popularity fills more and more seats at their level, as his
success arc continues upward.
Larson
after his Ohio Sprint Speedweek win at Attica Raceway
Maybe
International Speedway Corporation was right when it blamed the Gordon and
Stewart retirements (with Earnhardt coming next) for declining attendance. I’ve
been beating this drum as hard and often as possible, saying that you need
racers who have an established fan base when they ARRIVE at the Monster/Cup level to keep the fans coming, and in
Larson and Jones (plus maybe Bell), you’ve got them. William Byron may be able
to drive the heck out of a race car, but to most fans, he’s just a kid with
family money who got the chance their favorite short track star would have
gotten if his teeth had been straighter, his accent less jarring, and his
wallet full. Byron’s path is not how you develop a fan base. It’s how you
become another Joey Logano.
We’ve
all got “fix it” ideas for NASCAR, but of this I’m pretty certain; if the
drivers are popular and their fans can’t stay away from the tracks, the format
for the racing just doesn’t matter that much. We can argue until Doomsday about
the point system, the playoffs, charters, rules, and what the cars look like,
but if nobody gives a crap about the guys who are racing, you’ll be playing to
empty stands, and if the drivers all have huge fan clubs and can’t sell their
merchandise fast enough, you’ll have crowds for the races.
Brian
France, Steve O’Donnell and all the others can micromanage this sport into an
early grave by playing with all that other nonsense, and they’ll continue to
miss the point. Old “Big Bill” France (of whom I was not a great fan) knew
that, when crowds were down, he brought in a driver people would show up to
see. He knew that changing the rules or tinkering with the cars every week
wouldn’t do it - only the driver made the difference.
I
think Larson, Jones and a few others like them might do that for NASCAR today,
and that possibility brings me as close to being optimistic as anything. The
charter system is the only thing that might kill off that trend, but if the
owners realize that driver popularity also brings sponsorships, maybe even that
obstacle will go away.
For
all our sake, I hope so. Go Kyle!
Frank’s
leftovers
In
all fairness, let me add to the comment about Kyle Larson and the fans that
these sprint car races have far fewer fans in attendance and therefore the
crowds are more manageable for the drivers. You can’t do that with a crowd of
100,000 (or even a third that many). NASCAR needs to be more creative in
finding ways to address this - not just providing more access to those who
spend (lots) more money.
Speaking
of drivers getting my “Go!” backslap, you need to know that “Cowboy” Jim
Kennedy gets one for having recently finished fourth in a feature at Clinton
County Speedway and sixth at Dog Hollow Speedway (that’s the track’s name,
folks) in Racesaver 305 Sprints. That means there’s
still hope for me, because Kennedy turns 83 years old in August.
This is
Cowboy Jim Kennedy racing a few years ago, on his 75th birthday. He last won a
feature - as far as I know - about a month before he turned 80.
I
want him to win another race, because instead of doing a backflip or climbing
the fence to celebrate, he yodels.
And
a third “Go!” recognition to Phil Scott, who recently won a 50-lap late model
feature at the legendary Thunder Road International Speedbowl
in Vermont. Scott races when he’s not busy being Vermont’s GOVERNOR! Anybody else think Vermont might be the coolest state in
the nation to live in right now, if you’re into racing and don’t want your
sport crapped on by the politicians? Go Phil!
Here’s
one last photo for this week, for no particular reason: